CRM Marketing Lead

Academic Medical Institute

This world-class academic medical institute had the goal of creating a best-in-class closed-loop marketing technology system. We partnered to bring in a leader who could establish a comprehensive strategy and evaluate, educate and lead the building of the Marketing technology stack. Our successful endeavor resulted in the hiring of an accomplished CRM marketing leader who has made significant strides in modernizing their marketing technology. This has allowed the marketing and communications team to measure and evolve their initiatives to better align with their patient-centric approach.