Vanessa Theoharis

Marketing Consultant

I like to think about my career journey as a series of experiences that have focused on people. And, in both marketing or recruiting, I’ve learned that empathy is the key to any genuine, and successful, engagement.

My work has always considered the whole person. Whether a prospective student, a parent, a patient, a donor, or a new member of the team, one must consider all aspects of the individual’s life and experiences to understand what motivates them to achieve their greatest aspirations. Only then can the brand or organization help them get there.

After a career in progressive marketing roles both in-house or agency-side, I made a switch into recruiting alongside the exemplary professionals at The Ward Group. After a fulfilling chapter, I transitioned back into a career in marketing but am still connected to the team but supporting their marketing, outreach, engagement, and thought leadership efforts.

I am a proud and involved alumna of Babson and Emerson, a foodie-wannabe whose love for New England runs deep, and I wish my Instagram photos could be in National Geographic (more likely found on the cutting room floor).